A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

Small Home Based Business Opportunity

Are you one of the many looking for a small home based business opportunity but not sure what to do? Don’t fret! There are ways to do this.Some people get side tracked when they go online and look for a business opportunity. They start out looking for a small home based opportunity but get taken in by the flashing lights and the promises of earning tons of money. What happens next? They realize they have gotten caught up in a scam and write off the hope of finding a legitimate home based business.Owning your own small business can be very rewarding. It not only allows you to do something you love, but also offers flexibility and freedom in the hours you work. And being your own boss is great!A small business can either be locally based or internet based. The advantage of the second option is that you can take your business with you if you move. So, you can live wherever you want and still be earning money while you’re moving and getting settled in.A few ideas for starting a home based business:Offer a Service – this could be something like dog walking or doing some editing work or transcription online.Sell a Product – this can be your own product or you can sell other people’s products through affiliate marketing. It can all be done online if you choose. You can also sell through buying wholesale and reselling at retail.eBay – sell on the worldwide marketplace of eBay. There is a huge group of people searching to buy things!Start a membership site – find a niche topic where people are searching for information and resources (and willing to pay for them) and then offer it to them for a monthly fee. This is a nice way to build up a steady monthly income.Starting a small home based business can add purpose to your life. It is especially good to do as you are nearing the retirement years where you normally have extra time on your hands and also are in need of some supplemental income.There are many ways to start a business but always do your research before entering into a business opportunity. Make sure there is a market out there who is looking for what you want to offer and is willing to spend money on it. Avoid markets that attract those seeking everything for free.Check out the business opportunity you are considering with the Better Business Bureau and also do a Google search and read multiple reviews on the opportunity. What is the general consensus?The right small home based business opportunity is just waiting for you! Take the step and start a whole new venture.

Education and the Learning Revolution

It sometimes seems to be the case that education in the UK often becomes a bit of a political football – so much so that there is a danger that we lose the essence of what learning is all about.

Many commentators have spoken of the need for not simply educational reform but for educational revolution.

In the 1980′s  the authors  Dryden and Vos made the observation that we were teaching young people to face a future in which they will have to solve problems that we do not know will be problems yet,  with technologies that do not exist yet and undertake roles and jobs which we have no concept of – yet.

A few years ago a presentation called SHIFT HAPPENS highlighted some of the ways in which change is happening exponentially – what we know, what we think we know – what we understand, what we think we understand – is all in a state of flux. In short technological and scientific developments are redefining the skills that we will need to engage fully in our futures.

As technology and scientific discoveries shape and mold our understanding of the world they bring with them new and different moral and ethical questions which will need to be addressed.

The real question is whether or not our current education systems, which Sir Ken Robinson maintains stifles creativity and are really ‘one long university application process’, can meet the challenge of the future.

For the most part education systems are linear, attempting to homogenize learning experiences by creating academic targets that are based upon chronological age and not social-emotional-intellectual readiness. At the same time teachers are being presented with a host of  ‘learning initiatives’ that are often little more than coverings for a crumbling system;  hence they are met with cynicism promoting a real lack of joined-up thinking.

This is not about the teachers and the quality of their work. It is more about the structures within which they are working or are expected to work.

Talk to teachers about teaching and learning and one of their first observations will be about the ‘crowded curriculum’ followed by a disheartening reflection that “admin work” is taking them away from the process of engaging with young people in learning challenges and conversations.

At the start of this academic term I was invited to talk to a group of parents and eager Year 10 students about the ‘fresh start’ they could make on their chosen examination subjects. The focus of my talk was about being emotionally engaged, and therefore, motivated by their own learning.  All went well and my presentation was well received, but perhaps would have been so much more ‘real’ if had not been preceded by a senior member of staff in the school talking about ‘target levels’,  ‘projected’ and ‘expected’ grades and the need to ensure that grades were in need of constant improvement in order to ensure that colleges of further and higher education looked favourably on future applications.

Surely there are several questions here…

The first is the motivational nature of  ‘targets’ in the first place. There is a world of difference between having targets ‘imposed’ and having targets developing from personal goals and interests.

Secondly is the assumption that further or higher academic education, based upon GCSE or A level grades, is the right path for all.

So much for personalised learning!

Of course a cynic could say that the subtext for such targets, and the striving for ‘good grades’ is not about the education of our young people, but about the political hoops that need to be jumped through in order to be recognised as a ‘good’ school or ‘excellent teacher’.

Many of those working at the ‘chalk face’ are aware of the tension that can exist between ‘teaching and learning’, as a philosophical ideal, and ‘education’ as a political agenda where funding and performance are so often linked.

Any Education Authority, School or Teacher daring to take revolutionary view of teaching and learning, must not only face the challenges dictated by central government, where academic progress (i.e. examination performance) is ‘king’, but also the perceptions of parents who cling to more traditional approaches to teaching and learning with the honest intention of wanting their children to ‘do the best they can’.

The truth of the matter is that, in terms of subject knowledge and personal skills, what was valuable in the past may not be that relevant in the future.

In essence, perhaps, there are only four key skill areas in which revolutionary educators need to focus.

1) The Ability to Access and Assess Information

2) The Ability o Communicate Effectively in a Variety of Ways

3) The Ability to Manage and Lead Self

4) The Ability to Manage Chang

Each of these areas have within them other, more generic skills, and the issue is that all can be developed within the framework of a curriculum that is not necessarily divided by ‘subjects’ but linked through ‘context’.

I heard Richard Dawkins comment recently on the decline in the standards of scientific literacy in our society, and the fact that science itself may have been marginalised by a more egalitarian education system wherein personal opinion was perhaps more valued than collective understanding based upon empiricism and reasoned argument.

In many respects I echo this sentiment.

We need to address deficits in critical thinking and encourage the fundamental question ‘how do we know’?

But this cannot be done at the expense of creativity and personal expression.

Artists do not have the monopoly on creativity and personal expression in the same way that scientists do not have the sole rights to analysis and rationality.

The Learning Revolution, the one that has stalled several times, demands that young people are asked questions about what they THINK and how the FEEL in equal measure – and be given the skills to REFLECT upon those questions.

It insists upon encouraging young people to identify their TALENTS and their PASSIONS, which may have little to do with university entrance or academic results.

It requires parents, teachers and politicians to recognise that the skills and knowledge that served them for the NOW may not be the same as those demanded by a society of the FUTURE

“A student can win twelve letters at a university without learning how to write one” – Robert Maynard Hutchins